CARROLLTON, Ga. – The University of West Georgia and The Athletic Shop announced today a deal in which adidas will become the exclusive supplier UWG's athletics uniforms, apparel, footwear and accessories for the Wolves' 13 varsity sports programs. While the deal recently was signed, UWG will debut its new look next fall for the 2018-19 athletic year.
"As we continue to build a championship culture at West Georgia, we are committed to strengthening our brand and the experience of our student athletes across all sports," said UWG Athletic Director Daryl Dickey. "For 40 years, The Athletic Shop has served athletic teams from across the South. We look forward to being a part of that history as our teams and coaches take the field in adidas uniforms, shoes and accessories that feature the latest in athletic apparel technology."
Under the agreement, UWG becomes the fifth Georgia school to wear the adidas brand. Others include Georgia Tech, Georgia Southern, Mercer and Kennesaw State. The partnership also puts UWG among an elite group of adidas-sponsored universities in the Power 5 schools, including Tech, Arizona State, NC State, Indiana, Kansas, Louisville, Nebraska, Mississippi State, Texas A&M and Miami.
"That's good company to be in," Dickey said, adding that the deal will provide significant value for UWG Athletics in the first year alone. “West Georgia is a competitive program both regionally and nationally, so having an apparel supplier that is known around the world is a good fit for both entities."
“The Athletic Shop is proud to be given the opportunity to service the University of West Georgia. We are already impressed with the people and facilities that make up this first class institution,” said Nathan Brooks, owner of The Athletic Shop. “A partnership with adidas will only expand and enhance their existing programs. We look forward to building meaningful relationships with the coaches and staff for years to come.”
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger, and creates a range of classic and fresh lifestyle and high-fashion lines.
The University of West Georgia is the land of opportunity for approximately 13,000 undergraduate and graduate students in 93 fields of study. The university is known for its innovative approach to scholarly achievement, creative expression, and service to humanity. It is recognized by U.S. News & World Report magazine as the #45 public university in the South.
Founded in Carrollton, Ga., in 1906, UWG also offers classes at its Newnan and Douglasville centers and online. For more information, please visit westga.edu.